Keywords and Google Ads

If you’ve got a budget for Google Ads, but are trying to do it all yourself or keep it in-house, make sure you keep these things in mind or you won’t see results:

1.  Have a decent statistics program in place that tells you what keywords people are searching for to get to your site.  I hope you did some research before putting your site up and blogging to see which keywords are most used to get to your competitors, too.  You need to know what words your potential customers are using to search for your product or service.  If you don’t, you’re wasting your time and money.

2.  You’ve got up to 95 words only to use in a Google Ad, including 25 words in the title.  You need to incorporate the key words in there, too.  Go through your keywords list, separate them into groups that pertain to a particular offering, etc., and then create your ads based on that offering. You need to know which key word or key word phrase you’re going to use in the ad and the ad has to make your potential customer click through to your site.

3.  Edit your ad down so that you use simple words.  These are easier to read/understand and it also frees up more words for you to use in your ad.  Use Gas instead of Gasoline, for example. You get the drill.

4.  Don’t be coy.  You need to stand out from all the other ads AND you need to get people to click.  Experiment with your ads. Try different tactics.  Be bold, be coy, sell hard, sell soft.  You need to do this and you need to TEST.  Try Google Website Optimizer to create A/B tests to see which type of sales copy works best with your customers.

*Maggie Curran Inc. can help you set up a strategy using the right adwords for your business, and we can help you measure results. Contact us [Email address: info #AT# maggiecurran.com - replace #AT# with @ ] for a free consultation.