Be simple, direct and communicate your brand – all at a glance
If you want to be successful online, you need to let people know at a glance what you’re offering.
An analysis of over 170 000 online ads found this to be true. Although they analyzed banner ads,
the same is true for any online presence, such as your website.
Potential customers or partners should see at a glance exactly what your logo is, what you’re selling,
and they should understand your message and what you want them to do (a call to action).
I recently had an email conversation with a company that required I give them lots of personal
details before they would let me see what exactly they were selling.
By the time I filled out their long form all I got was a link to confirm my “membership” by email!
Hey, I just want to see what you’re selling because I may want to buy it! I was pretty annoyed.
Well, it turns out this site was only offering virtual space to run webinars!
Why couldn’t they just say that up front?
Instead there was a lot of internal jargon about benefits to customers without ever giving
just one simple sentence explaining what their product was.
Don’t hide behind a lot of hot air. Be simple and clear.
