Email marketing – why not do it in-house?

Most of us get email newsletters, and to the untrained, they may look simple.  But just because something is made to look easy-to-read and simple does not mean it really is so.

Every email blast or newsletter contains links that are being tracked.  When that email is opened, we know who opened it, on what day, what time, how many times they came back to it, how many links they clicked, which pages they visited on the website, whether they forwarded the email or not.

By using these kinds of metrics we use data to make decisions about how future emails will look and what tone of communication they should have.  We can tell which subject lines inspire people to open more emails and which ones leave them cold.  We can tell where to place ads or information for best effect, as well as many other things.

We have the reporting capabilities, the infrastructure and the experience to guarantee results.

Would you rather have an assistant or someone who’s specialized in nothing GUESSING what might work to increase your business?  Or would you rather spend a fraction of what an employee costs and get an expert who can give you the data and experience to deliver results?

Are you “penny wise and pound foolish”?